ECHO STUDIOS
UX
branding
role
Product page
UX
Illustration
Tools
Figma
Illustrator
Pen&paper
team
Amanda Dahlberg
Madeleine Svensson
Alfred Pearson
brief
Redesign a product page for fictive e-commerce company Echo studios. The product page has data points that shouldn´t be removed, aswell as a logotype.

- Design for mobile, 360x780px
- Target areas 40x40px
- WCAG-AAA
Problem
The product page lacks the X-factor and a visual identity. How do you bring life to a design within boundaries?
goal
Design a page with UX in mind, create a cohesive design with an unique ID. Give the customer a digital experience, beyond the products.
interactive prototype
Field research
ideate
keywords
illustration
brand guidelines
figma design
presentation
process
We started by looking at current design trends and fell for bold colors, block design and doodles. From that we came up with the keywords: Fun, bold, extra, movement. This was to create a narrative and a cohesive design. We also created a small design system to make the interactive prototype.

My redesign consists of a more clear color hierarchy with a warmer palette, different spacing and more contrast.
reflection
Fun and intensive project. It was a good challenge to have a tight timeline and set rules for the design, but also make something to push ourselves outside our box. By redesigning I could take in the feeback from the previous presentation, elaborate and put my own vision to life.
this project has been reworked by me
Made in Webflow