aquafood
B2b website
branding
role
Team leader
Web Design
Wave Illustration
Tools
Webflow
Figma
Illustrator
team
Amanda Dahlberg
Maria Zhaco
Alena Struzhkina
brief
Build a website for Aquafood, a startup b2b company by Chalmers ventures. Also create a visual identity to make the content coherent and recognizable. The focus is a defined connection to the ocean and sustainability.
Problem
The company already had a logo and brand colors light blue and light green. Use the logotype as a baseline for the design.
goal
Working together and with the client to find a fitting solution for the company to take the next step towards launching their products. Create brand guidelines and a smooth transition to the new design.
stylescape
After meeting with the client, creating a swot analysis and collecting inspiration we gave the logo a new composition and the brand colors more saturation. With this a stylescape to use as a base for both the design and the brand guidelines.
brand guidelines
website design
Field research
ideate
stylescape
illustration
brand guidelines
figma design
webflow build
solution
The new website has 4 pages to navigate since there is a lot of information. There is a contact form for inquiries, a CMS newspage for easy updates and a ticker animation to really catch the eye. It is bright and stands out in the business. Focus is on sustainability and Aquafood's journey towards product launch.
reflection
It was hard but at lot of fun collaborating on this project. Working with and not against our constraints made it possible to take in the clients wishes and trust the process.
I take with me my new skills in webflow and the fun experience in being a team leader; organizing the work and client meetings.
link to website